Natural food colors or dyes are safe to use as food additives because they have no harmful side effects because they are primarily sourced from plants, animals, fruits, insects, and minerals. A growing number of people are using natural colours therapeutically because of their low- or non-toxicity and lack of side effects. Governments all across the world favour natural food colours since they are biodegradable and do not harm the environment when discarded. Additionally, regulations mandating the use of natural rather than synthetic food colours have been implemented in several countries, which is expected to boost demand for natural food colours internationally.
Antioxidants found in abundance in blueberries can help fight off free radicals and prevent cancer. Free radicals are dangerous chemicals that can be neutralised by antioxidants. Atoms or clusters of unstable atoms that have lost their electrons are known as free radicals. Damage to DNA and cells is caused by these unstable particles. These free radicals are stabilised by antioxidants, preventing them from being harmful. The global Natural Food Colors Market is projected to reach around US$ 2,690.5 million by the end of 2027, in terms of revenue, growing at CAGR of 6.8% during the forecast period (2020-2027). Anthocyanins, potent antioxidants found in black currants, may lower the risk of heart disease. Many fruits have pigments called anthocyanins that give them their colour. They offer defence against cardiovascular problems in black currants. Beta-carotene, a type of vitamin A abundant in carrots, aids in the body's absorption of iron and zinc. While zinc is required for strong bones and teeth, vitamin A is required for good vision. The body also uses beta-carotene to produce vitamin C. Due to customer perceptions that organic foods are safer and healthier than traditional meals, demand for organic food is gradually rising. Organic food is produced without the use of GMOs, growth hormones, antibiotics, or industrial pesticides and fertilisers. To make organic food more aesthetically pleasing, natural food colours are frequently used. Additionally, as the demand for natural foods increases globally, the growth of the food and beverage industry benefits the market for Natural Food Colors. As a result, the market for natural food colours is growing as a result of increasing demand for organic foods and a growing food and beverage industry. The volatility of natural food colours and their brief shelf lives are a constraint on the increase. On the other hand, market expansion is projected to be fuelled by technological advancements and innovation in the food processing industry. Finding new sources for natural food colours and formulating plans to increase the shelf life and stability of natural colours are the main goals of current research. The significant increase can be attributed to the increasing support from the area governments. Due to new product introductions and the expanding economies of China and India, there will likely be a rise in demand for natural food colouring.
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